In an age when everyone seems geared towards technology, innovation and futurism, it’s the oldest asset in the gym that’s proving to be the most essential: the people.
Our successfully tested fitness and wellness program, developed over the course of five years, merges the latest trends with an engaging narrative, designed to sustain a healthy and happy lifestyle for everyone. It was created to seamlessly complement your existing programs.
With Generation Active (Millennials and Gen Z) placing heightened value on the social experience when selecting where to train, the quality of your classes, programs, and–most importantly–your staff’s ability to inspire and motivate has become a decisive factor.
In a world that often moves too fast or keeps us stuck in routines, we miss the moments that truly recharge us—connections with others, fun ways to move, and purposeful practices that fuel both body and mind. ACTIVE LOVES COMPANY™ brings people together, reimagining fitness as something more holistic and enjoyable, while focusing on what’s most important: your physical, mental, and social well-being.
The essence of ACTIVE LOVES COMPANY™ lies in reshaping the narrative surrounding fitness and wellness. Moving away from the “no pain, no gain” mentality, ALC embraces a more positive and sustainable approach to movement—one that fosters joy, connection, and self-discovery. Ultimately, through the pursuit of movement, we unlock the door to endless possibilities and embark on a journey of growth without limits.
ACTIVE LOVES COMPANY™ doesn’t see fitness as a routine; we see it as a celebration—a space where you can grow physically, mentally, and socially alongside others who value health as much as you do. More importantly, we believe people thrive in connection. In short, it’s all about creating a community where encouragement and motivation are shared.
The essence of ACTIVE LOVES COMPANY™ lies in reshaping the narrative surrounding fitness and wellness. Moving away from the “no pain, no gain” mentality, ALC embraces a more positive and sustainable approach to movement—one that fosters joy, connection, and self-discovery. Ultimately, through the pursuit of movement, we unlock the door to endless possibilities and embark on a journey of growth without limits.
ACTIVE LOVES COMPANY™ doesn’t see fitness as a routine; we see it as a celebration—a space where you can grow physically, mentally, and socially alongside others who value health as much as you do. More importantly, we believe people thrive in connection. In short, it’s all about creating a community where encouragement and motivation are shared.
ACTIVE LOVES COMPANY™ offers a unique blend of fitness activities combining entertainment, adventure, discovery, and challenge. From thrilling superhero missions to empowering rock star performances and exhilarating excursions into nature, the various ALC sublabels cater to diverse interests and preferences. ALC is designed for Generation Active and children.
Our experiences revolve around storytelling. Why storytelling? Most health-related issues are closely related to our personal stories, our families and our environment. Once we understand these stories, it’s easier to make better decisions relating to our well-being.
A unique blend of fitness and wellness activities designed to entertain, inspire, and transcend the ordinary.
Regular events, social gatherings, and collaborative fitness challenges for individuals to connect, support each other, and foster lasting friendships.
Integrating behavioral health aspects such as mental health, nutrition, addiction, and stress management.
Every ACTIVE LOVES COMPANY™ experience is curated to refresh your mindset, providing tools to de-stress, reset, and enjoy the present moment. These experiences fit into your life, whether you’re a daily enthusiast, a weekend warrior, or just beginning your health journey.
To make movement something you look forward to—enhancing your daily energy and resilience.
The BATOUT superhero training for adults and children incorporates immersive narratives and themes that go beyond the traditional gym routine, transforming workouts into epic adventures. The storytelling element brings excitement and motivation, making exercise both fun and rewarding.
Combining yoga with a cooking demonstration is more than just a novel concept—it’s a holistic approach to wellness. By integrating mindfulness practices with nutrition education, we empower individuals from an early age to make informed choices about their health and well-being. Participants nourish their bodies with wholesome foods while nurturing their souls through mindful movement and meditation.
The BODY & MIND SHOP takes a holistic approach to health and wellness, recognizing the intricate interplay between the mind and body. We understand that these two facets of our being are deeply interconnected, each influencing the other in profound and multidirectional ways. This series offers a variety of services designed to support overall well-being. Whether your members or employees are seeking relief from physical discomfort or aiming to enhance mental clarity, this workshop provides solutions that address both dimensions of health.
Outdoor play is more than just fun and entertainment for children—it’s essential to their overall development. Guided excursions with a trusted ranger help children establish healthy exercise habits early on, laying the foundation for lifelong physical fitness. These adventures also foster a deeper connection with nature, stimulating their senses and nurturing an appreciation for the environment and its living creatures.
ACTIVE LOVES COMPANY™ easily integrates into your gym or wellness environment, offering personalized solutions that cater to your unique requirements. We can even create exclusive, tailor-made sublabels that align with your brand’s vision, delivering one-of-a-kind experiences for your community. Don’t hesitate to reach out to discuss how we can collaborate.
Over the past five years, we have meticulously developed and refined ACTIVE LOVES COMPANY™, ensuring its effectiveness and appeal to a diverse audience. Through extensive testing and adaptation, we have successfully established proof of concept, demonstrating its viability and scalability. The resounding success of the test phase underscores its broad appeal to participants of all ages and genders, making it an attractive opportunity for fitness and wellness providers seeking to expand their offerings and attract new clientele.
Additional sublabels are currently in development. Contact us for more detailed information and insights.
Gender distribution:
56% female
44% male
Average age: 29.3**
**Adult experiences only
Our versatile and engaging fitness and wellness experiences can be tailored to various environments, creating opportunities to promote physical, mental, and social well-being.
ACTIVE LOVES COMPANY™ partners with fitness and wellness providers to host our experience sublabels or license them exclusively. Offerings include themed group workouts, challenges, or mindfulness sessions. By incorporating unique programs, such as hybrid fitness and social bonding activities, gyms can attract new members, retain existing clients, and foster a deeper sense of community. Studios can also boost engagement through branded merchandise or co-branded sessions.
Our programs are customizable for schools to encourage healthy habits and teamwork among students. ACTIVE LOVES COMPANY™ offers age-appropriate fitness workshops, sports days, and mental health awareness programs. These experiences include fun group activities, mindfulness exercises, and educational sessions on physical and mental health, helping schools create an active, inclusive environment for their students.
ACTIVE LOVES COMPANY™ experiences are ideal for corporate wellness initiatives. Companies can host team-building fitness challenges, yoga or meditation sessions, and wellness pop-ups during employee wellness weeks or retreats. These activities boost workplace morale, reduce stress, and improve productivity while fostering stronger connections among team members.
We envision ACTIVE LOVES COMPANY™ as a highly promising franchise, with its innovative approach to fitness, mental well-being, and social connection resonating across diverse communities—especially with Generation Active. Its adaptable experiences are perfectly suited for gyms and wellness establishments, offering significant growth potential and a lasting impact on overall health.
Our founder’s personal fitness journey inspired the creation of this concept, born out of a desire for more holistic offerings within the gym environment.
BIETNIK, the company behind ACTIVE LOVES COMPANY™, aims to challenge the norms, rules, and structures that define today’s fitness and wellness landscape. We collaborate with some of the most talented and forward-thinking individuals in fitness, wellness, and behavioral health.
Our mission is to make people happier and healthier. More specifically, we strive to make a meaningful impact in the prevention and treatment of behavioral health issues. By doing so, we contribute on multiple levels: creating business value, improving individual health and wellness, and fostering a stronger, more resilient society—not just in the US, but worldwide.
“The way we embrace and engage with health is evolving, and Active Loves Company™ is at the forefront of this transformation. We’re redefining the ordinary, turning movement and healthy habits into pure joy and a powerful force for building community connections. Health is no longer just a chore—it’s a revolution. Join us as we inspire the world to move and thrive!”
“The way we embrace and engage with health is evolving, and Active Loves Company™ is at the forefront of this transformation. We’re redefining the ordinary, turning movement and healthy habits into pure joy and a powerful force for building community connections. Health is no longer just a chore—it’s a revolution. Join us as we inspire the world to move and thrive!”
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